Search Engine Optimization

Organic SEO services are a website's best friend.

Can your customers find you? A beautiful website is useless if nobody sees it. Formula Design has experts in search engine optimization. We follow an organic process that includes search engine friendly design and programming, new content creation, social media integration, and marketing outreach. Remember, Search engine friendly is NOT search engine optimized. Getting to page one on Google takes work.

What is Organic SEO?

Organic search engine optimization is a combination of friendly SEO practices resulting in a site with a more focused message. This is a win-win for your organization, because focused content communicates clearly and is found more readily in searches. However, content creation is an ongoing process, creating new reasons for your audience, and search engines, to seak you out. Links to your site are important, but we want quality links that not only raise your page ranking, but provide a real avenue for your audience to find you. Finally, we actively stimulate visits to your site through a combination of advertisements and promotions. Activity leads to more activity, and "priming the pump" is an effective SEO practice.

What are Keywords?

Keywords are the words a user types into a search engine to seak out information about a product or service. The term "Keywords" is a little misleading, because most people use a phrase or sentence when performing searches. Our goal is to deduce the most important keywords and phrases your audience uses and tailor your site's content to fit those searches. It isn't rocket science, but it does require ongoing research and incremental changes. 

When Will I be on Page One?

An organic approach to SEO takes more time, but the effects are longer lasting and avoid penalty or blacklisting. In order to move to the first page of search engines, we will need to evaluate traffic to your site and make sure we are reaching the apropriate audience. We will track data on Google and Bing to evalaute what is working and what isn't. Monthly reports will provide you with the information you need to make more informed decisions about your site's content and Web advertising budget.