Articles in Category: Branding Burns

The Nike Swoosh

on Monday, 09 April 2012. Posted in Branding Burns

graphic design portland, oregon Nike

Portland, Oregon - For a designer, learning about the origin of a famous logo is much like an aspiring archaeologist learning about King Tut or Pompeii. Who designed the logo? How did they design it? How much did they get paid? (When the design team who created the questionable 2012 Summer Olympics logo gets paid $660,000, why wouldn't we want to know how much the designer of such an iconic logo was compensated?). We want to learn from history, because history has so much to teach us.

For those of you who do not know the origin of the Nike logo, it is very interesting indeed. It’s been made even more intriguing by the enormity of the Nike brand across countries, sports, and mindshare. Who doesn’t know the old slogan “Just do it”?